Privacy policy

Vela & Lux is a brand and website operated by VelaandLux LLC (“VelaandLux,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit velaandlux.com, contact us, or purchase products from us.

I. ACCEPTANCE OF THIS PRIVACY POLICY

In order to operate our e-commerce platform and deliver premium lighting fixtures to your doorstep, we require certain personal information.

Our legal basis for processing your information includes:

Contractual Necessity: Fulfilling your orders, processing payments, and arranging for the delivery of our lighting fixtures.
Legitimate Business Interests: Improving our website functionality, personalizing your shopping experience, and marketing relevant home decor products.
Legal Obligations: Complying with tax laws, fraud prevention, and local regulations.
Consent: Sending you promotional offers or newsletters, which you can withdraw at any time.

II. PERSONAL INFORMATION WE COLLECT OR RECEIVE

To provide a seamless shopping experience for our complex and often large-scale lighting products, we collect various categories of personal information.

1. Information You Provide Directly to Us:

Contact Information: Name, shipping/billing addresses, email address, and phone number.
Account Credentials: Usernames and passwords created for your Vela & Lux account.
Trade Program Data: For interior designers and contractors, we may collect business licenses, tax ID numbers, and professional website URLs.
Project & Decor Information: If you consult with our team, you may share dimensions of your rooms, ceiling heights, aesthetic preferences, and even photographs of your interior spaces to help us recommend the perfect chandelier or pendant.
Customer Support Records: Contents of emails, chat transcripts, and phone call records when you contact us regarding installation queries, order modifications, or returns.

2. Information We Collect Automatically:

Device and Usage Data: IP addresses, browser types, operating systems, referring URLs, and pages viewed on our site. We track how you interact with our product catalogs to understand which lighting styles are trending.
Location Data: General geographic location (derived from your IP address) to estimate shipping costs and times.

3. Information from Third Parties: We may receive information about you from third-party sources, such as social media platforms (if you interact with our ads) or shipping carriers (delivery status updates).

III. COOKIES AND RELATED TECHNOLOGIES

Vela & Lux uses cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience and analyze site traffic.

Essential Cookies: Required for the basic operation of our store, such as holding items in your shopping cart or maintaining your logged-in status.
Performance & Analytics Cookies: Help us understand how visitors navigate our site. If we notice customers abandoning the site on a specific chandelier's page, these cookies help us identify and fix the issue.
Targeting/Advertising Cookies: Used to deliver relevant Vela & Lux advertisements to you on other websites after you leave our store.

You can manage or disable cookies through your browser settings, though doing so may limit your ability to use certain features of our website.

IV. FINANCIAL INFORMATION WE COLLECT OR RECEIVE

Payment information is entered directly into and processed by the payment provider available at checkout. We do not store full credit-card numbers, debit-card numbers, or CVV codes.

We may receive limited transaction information, such as payment status, transaction ID, amount, billing details, and refund status, in order to fulfill orders, process refunds, respond to chargebacks, and maintain business records

V. SHARING OF PERSONAL INFORMATION WITH THIRD PARTIES

We do not sell personal information in the traditional sense. However, sharing identifiers and browsing information with advertising partners for targeted advertising may be considered “sale” or “sharing” under certain U.S. state privacy laws. You may exercise available opt-out rights through our Your Privacy Choices page.

Fulfillment and Logistics Partners: We share your name, shipping address, and phone number with carriers (e.g., UPS, FedEx, freight companies) to ensure the safe delivery of your fragile lighting fixtures.
Service Providers: We engage third-party companies to host our website, process payments, manage email marketing campaigns, and provide customer support software.
Marketing Partners: With your consent, we may share limited data with advertising networks to serve you tailored home decor inspiration.
Legal and Safety Requirements: We reserve the right to disclose your information if required by law, court order, or to protect the rights, property, or safety of Vela & Lux, our employees, or the public (e.g., investigating credit card fraud).

VI. YOUR RIGHTS AND CHOICES (INCLUDING CCPA FOR CALIFORNIA RESIDENTS)

Depending on your location and applicable law, you may have the privacy rights described below:

The Right to Know/Access: You can request a copy of the specific pieces of personal information we have collected about you over the past 12 months.
The Right to Deletion: You can request that we delete your personal information, subject to certain exceptions (e.g., if we need the data to fulfill a warranty claim on a lighting fixture or comply with tax laws).
The Right to Rectification: You may request corrections to inaccurate personal information.
The Right to Opt-Out: You can opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.

Marketing Opt-Out: You may unsubscribe from our promotional emails at any time by clicking the "unsubscribe" link at the bottom of our emails or by contacting us directly.

VII. DATA SECURITY

The security of your personal and financial information is a critical priority for Vela & Lux. We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your data against unauthorized access, theft, and loss. This includes SSL/TLS encryption for data transmission and secure servers. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

VIII. DURATION AND RETENTION

We will retain your personal information only for as long as is necessary to fulfill the purposes outlined in this Policy. For example:

Order History: Retained for tax, accounting, and warranty purposes (e.g., verifying your purchase if a fixture's LED driver fails within the warranty period).
Account Data: Retained as long as your account remains active.
Marketing Data: Retained until you opt-out or withdraw your consent. Once your data is no longer necessary, we will securely delete or anonymize it in accordance with applicable laws.

IX. INTERNATIONAL TRANSFERS

While Vela & Lux is based in the United States, we may utilize service providers or cloud servers located outside of the country. By using our website and purchasing our products, you acknowledge and consent to the transfer, storage, and processing of your personal information in the United States and other jurisdictions, where data protection laws may differ from those in your home region.

X. EXERCISING YOUR PRIVACY RIGHTS

To exercise any of the rights described in Section VI, please submit a verifiable consumer request to us. We must verify your identity before processing your request. We will generally match the identifying information provided in your request to the information we already have on file (such as your email address and recent order numbers). We will respond to your request within the timeframe mandated by applicable law (typically 45 days for CCPA requests).

XI. CONTACT INFORMATION

If you have any questions, concerns, or wish to exercise your privacy rights regarding this Privacy Policy, please contact our privacy compliance team at:

Business Name: Vela & Lux

Email: info@velaandlux.com

Phone & WhatsApp: +1 (747) 476-1807

Address: 4091 Camellia Ave, Studio City, CA 91604, United States

Business Hours: Monday - Friday, 9 AM - 7 PM (Pacific Time)